Main Sponsor: Coca-Cola
Coca‑Cola is a global company that operates locally in every community where it is present, thanks to more than 250 bottler partners around the world. Almost a century has passed since Coca‑Cola was first bottled in Italy. From 1927 to today, national ingredients have been added to drinks, creating a link with the territory and investing in the country. Thus Coca-Cola entered the hearts and homes of Italians.